/// MODULE B: B2C PERFORMANCE MARKETING

Stop Guessing.
Start Scaling.

Most e-commerce brands are bleeding money because they can't see it. Broken tracking. Misattributed sales. Campaigns getting credit they don't deserve. We fix the leak first—then scale what actually works.

You Have Traffic.
Why Aren't You Printing Money?

You're spending money on ads. You're getting clicks. But when you look at your bank account, the math doesn't add up.

The problem likely isn't your product. It's the invisible gap between the click and the sale.

In the current landscape, relying on Facebook's default reporting is financial suicide. We don't just "run ads." We engineer a revenue machine that accounts for every cent spent and every rand earned.

The Invisible Gap

PROBLEM 01

Broken pixel tracking

PROBLEM 02

Misattributed conversions

PROBLEM 03

Creative that generates likes, not sales

PROBLEM 04

No lifecycle retention strategy

From 0.5 to 15.0 ROAS

1

Find the Leaks

Forensic Audit: Before we launch a campaign, we audit your plumbing. We often find clients overspending by 40% because their pixel is double-counting, or underspending on Google because their conversion data isn't feeding back correctly.

We fix the tracking first.

2

The Creative Engine

Data tells you where to spend. Creative determines if they buy. We produce performance-tested ad assets—not "beautiful" ads that win awards, but psychological hooks built to stop the scroll and convert.

3

Scale the Winners

Once the foundation is solid, we push the throttle. We use your own customer data to build "lookalike" audiences that actually convert, managing your PPC channels with a focus on profitability, not volume.

4

Compound the Gains

Lifecycle Marketing: Acquiring a customer is expensive; keeping them is profitable. We deploy automated email flows (Abandoned Cart, Post-Purchase Nurture) to increase Lifetime Value (LTV).

Proven Results for B2C Brands

CASE STUDY 01

Charlie's Hair & Beauty

Scaled from stagnant growth to a consistent 12.5 ROAS by restructuring their ad account and implementing a retention-focused email strategy.

THE RESULT
12.5x

Return on Ad Spend

CASE STUDY 02

Hero Beauty

Navigated a saturated market to achieve profitable scale, using data-backed creative testing to lower customer acquisition costs.

THE RESULT
-30%

Reduction in CAC (90 days)

Your ROAS Transformation

0.5x
STARTING POINT
15.0x
TARGET ROAS
READY TO SCALE?

Your Customers Are Ready to Buy.
Can They Find You?

Let's fix your tracking, optimize your ads, and scale your sales.

Start Your Growth Strategy